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A Multifaceted Design
Journey
As a versatile designer, I have had the privilege of working on a diverse array of projects. My experience has allowed me to witness the role of design in a variety of cultures, industries, and business practices. I believe that modern businesses need human centered design.
Web Design
UX Design Systems
User Research
SEO
UX Audits
Packaging Design
Fashion Design
Technical Drawing
Branding
Project Mangagement
Education
Education
2017 - 2021
Indiana University
Comprehensive Design
Completed a Bachelor of Arts in Comprehensive Design, an interdisciplinary program that emphasized design thinking and collaboration across architecture, product design, public art, and creative placemaking. The program focused on solving social challenges and addressing users' needs, fostering a versatile approach to design and collaboration with individuals from diverse fields.
2020
Accademia Italiana
Product Design
Participated in a study abroad semester, focusing on Industrial Product Design. In this specialization, I integrated methodological, technological, and cultural aspects with marketing, communications, and management to develop comprehensive design projects. The program emphasized critical and managerial competencies, preparing me to navigate contemporary design challenges and anticipate future trends.
2022
General Assembly
UX Design Immersive
Attended expert-led intensive training in user research, prototyping, and interaction design, including hands-on learning of UX design thinking fundamentals and the industry's most in demand technologies. Developed projects, including working with real world clients.
Employment
2019
Douglas Franz Architects
Project Assitant
Conducted thorough site surveys and assessments to gather quantitative data, directly informing the design process. Developed structured and precise design systems, producing detailed drawings to support project execution. Facilitated cross-team communication, delivering comprehensive reports and presentations on design ideation, decision-making, and iterative development.
2021 - 2022
Round Two
Buyer
Researched market trends, customer preferences, and emerging brands to curate an on-trend and diverse product selection. Managed vendor relationships, negotiated pricing, and monitored inventory levels to optimize profitability and meet customer demand. Collaborated closely with store management and marketing teams to develop strategies that aligned with seasonal trends and drove sales growth.
2021 - Present
Wise + Foolish
Founder & Creative Director
Oversees end-to-end product development and operational processes, including inventory management, supply chain logistics, and fulfillment. Leads sales growth initiatives by creating engaging digital content, organizing promotional pop-up events, and establishing influencer partnerships. Develops a cohesive brand identity to maintain a compelling value proposition across all customer touchpoints.
2022 - Present
Nationwide Medical, Inc.
Product Designer
In charge patient’s digital experiences, including optimizing digital touchpoints in order to align with business goals and marketing strategies. Conduct user research, leveraging user behavior insights to align website development with overarching business objectives, resulting in a noteworthy 16% increase in conversion rates on e-commerce platforms for example. Orchestrated the creation of a visual identity framework, streamlining design processes and enabling seamless collaboration among cross-functional teams.
Education
2017 - 2021
Indiana University
Comprehensive Design
Completed a Bachelor of Arts in Comprehensive Design, an interdisciplinary program that emphasized design thinking and collaboration across architecture, product design, public art, and creative placemaking. The program focused on solving social challenges and addressing users' needs, fostering a versatile approach to design and collaboration with individuals from diverse fields.
Employment
Education
2019
D. Franz Architects
Project Assistant
Conducted thorough site surveys and assessments to gather quantitative data, directly informing the design process. Developed structured and precise design systems, producing detailed drawings to support project execution. Facilitated cross-team communication, delivering comprehensive reports and presentations on design ideation, decision-making, and iterative development.
Employment
Education
2020
Accademia Italiana
Product Design
Participated in a study abroad semester, focusing on Industrial Product Design. In this specialization, I integrated methodological, technological, and cultural aspects with marketing, communications, and management to develop comprehensive design projects. The program emphasized critical and managerial competencies, preparing me to navigate contemporary design challenges and anticipate future trends.
Employment
Employment
Education
2020
Accademia Italiana
Product Design
Participated in a study abroad semester, focusing on Industrial Product Design. In this specialization, I integrated methodological, technological, and cultural aspects with marketing, communications, and management to develop comprehensive design projects. The program emphasized critical and managerial competencies, preparing me to navigate contemporary design challenges and anticipate future trends.
Employment
Education
2022
General Assembly
UX Desing Immersive
Attended expert-led intensive training in user research, prototyping, and interaction design, including hands-on learning of UX design thinking fundamentals and the industry's most in demand technologies. Developed projects, including working with real world clients.
Employment
Education
2021-2022
Round Two
Buyer
Researched market trends, customer preferences, and emerging brands to curate an on-trend and diverse product selection. Managed vendor relationships, negotiated pricing, and monitored inventory levels to optimize profitability and meet customer demand. Collaborated closely with store management and marketing teams to develop strategies that aligned with seasonal trends and drove sales growth.
Employment
Education
2021-Present
Wise + Foolish
Founder
Oversees end-to-end product development and operational processes, including inventory management, supply chain logistics, and fulfillment. Leads sales growth initiatives by creating engaging digital content, organizing promotional pop-up events, and establishing influencer partnerships. Develops a cohesive brand identity to maintain a compelling value proposition across all customer touchpoints.
Employment
Education
2022-Present
Nationwide Medical, Inc.
Product Designer
In charge patient’s digital experiences, including optimizing digital touchpoints in order to align with business goals and marketing strategies. Conduct user research, leveraging user behavior insights to align website development with overarching business objectives, resulting in a noteworthy 16% increase in conversion rates on e-commerce platforms for example. Orchestrated the creation of a visual identity framework, streamlining design processes and enabling seamless collaboration among cross-functional teams.
Employment
© 2035 CARSON ALFORD
My Philosophy
I strive to bring a sense of humanity into an increasingly technological world by empathizing with product users.
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