(2025)
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Carson Alford, Product Designer
Product Designer focused on end-to-end ownership across enterprise software, connected devices, and consumer platforms. Specializes in translating complex systems into intuitive, scalable experiences—leading 0→1 initiatives and growth-stage optimizations that align user insight with measurable business impact. With a background spanning medical technology, e-commerce, and brand-led ventures, he approaches design as a systems problem, balancing technical constraints, operational realities, and human needs.
Experience
Enterprise Product Architecture, Connected Device & IoT Product Design, AI-Integrated Workflow Design, Mobile Platform Interaction Systems, Growth & Conversion Optimization
Proficiencies
Product Strategy & 0→1 Development
End-to-End Product Ownership
Complex Systems & Workflow Design
Connected Device & Enterprise Platforms
Cross-Platform Product Architecture (Web / iOS / Android)
Design Systems & Scalable UI
Data-Informed Iteration & Optimization
Clients
+ More
"Carson completely reshaped how my business runs day-to-day, creating a site and booking flow that feels intuitive and lets us focus on our clients instead of juggling scheduling."
Spencer [Dynamic Speed & Strength]
"Working with Carson brought clarity to our digital presence; he helped us understand our customers better and turned that insight into a site that actually works for how we do business."
Charles [Olio: Curated Spaces]
"Carson made our wholesale process feel effortless—he really listened to how we worked and built a system that finally makes handling big orders simple."
Kaden [Dnk Sports]
Services
Product Strategy
I translate business goals into actionable design direction, aligning user needs, market insights, and technical constraints into a cohesive product vision. With experience spanning enterprise software, e-commerce, and hardware-connected ecosystems, I shape strategies that drive clarity, reduce risk, and create meaningful pathways from concept to execution.
Systems Design
I design to turn complexity into simplicity—whether it’s multi-platform ecosystems, hardware–software interaction, or organizational design systems. My approach blends human-centered thinking with systems-level structure, creating scalable, intuitive frameworks that support both user behavior and long-term product evolution.
Prototyping
From low-fidelity flows to high-fidelity, behavior-rich prototypes, to functional proof-of-concept buildouts, I bring ideas to life quickly and with intention. My prototypes help teams validate concepts early, align across functions, and understand how user journeys should feel—not just how they should look.
Branding
I work to build brands that communicate clearly and resonate deeply. With experience crafting digital identities for startups, small businesses, and consumer products, I blend strategy, visual storytelling, and consistency to create brand systems that hold strong across every touchpoint.
Analytics & Testing
I ground design decisions in evidence, using qualitative feedback and quantitative data to refine experiences with precision. Whether optimizing e-commerce flows or validating new product features, I translate insights into actionable improvements that move key metrics.
Technical Documentation
I create precise, production-ready documents that bridge creative vision and development reality. My technical documentation ensures clarity, consistency, and smooth collaboration across design and production teams.
My Approach
I approach every product like a sculpture—using research, data, and real user insights to gradually chip away until the true form of the solution emerges. My process is intentionally cyclical: rapid exploration, thoughtful refinement, and continuous stakeholder collaboration to ensure every iteration moves closer to something both beautifully crafted and genuinely useful. At its core, my work balances efficiency and rigor, shaping products that are not only functional, but deeply human.
Work History
Zebra Technologies, User Experience Designer
Own end-to-end product design strategy for enterprise printer software used globally across web, Android, and iOS platforms. Partner cross-functionally with product management, engineering, and hardware/firmware teams to modernize legacy systems and improve complex device setup and fleet management workflows. Championed and delivered a guided web-based setup experience to address evolving EU hardware security regulations, simplifying compliance while protecting product continuity across international markets.
2025 -- Present
Nationwide Medical Inc., Product Designer
Owned end-to-end product design across e-commerce and customer portal platforms within a regulated medical environment, aligning patient needs with revenue and operational goals. Delivered a 9% lift in conversion through iterative optimization of complex prescription and subscription workflows. Led the creation of a scalable, accessible design system that unified digital products and reduced development timelines by approximately 30%, strengthening collaboration across design and engineering.
2022 -- 2024
Freelance, Product Designer
Partnered with clients across diverse industries to deliver end-to-end digital product solutions—from research and strategy through design and implementation. Projects included developing high-performing marketing websites, optimizing conversion-driven user journeys, and building scalable design systems that balanced brand expression with development efficiency. This period honed my ability to adapt quickly, collaborate across disciplines, and translate complex business goals into intuitive, user-centered digital experiences.
2021 -- 2022
Wise + Foolish, Founder & Creative Director
Oversees end-to-end product development and operational processes, including inventory management, supply chain logistics, and fulfillment. Leads sales growth initiatives by creating engaging digital content, organizing promotional pop-up events, and establishing influencer partnerships. Develops a cohesive brand identity to maintain a compelling value proposition across all customer touchpoints.
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2020 -- Present
Education
General Assembly, UX Design Immersive
Developed a foundation in UX through General Assembly’s immersive program, executing full product cycles that combined qualitative research, data-driven analysis, and iterative prototyping. The program refined strategic thinking and design methodologies.
2022
Accademia Italiana, Product Design
International program specializing in Product Design, integrating methodological, technical, and cultural frameworks to inform design solutions. The program emphasized critical thinking, cross-disciplinary collaboration, and strategic decision-making.
2020
Indiana University, Comprehensive Design
Interdisciplinary program that emphasized design thinking and collaboration across architecture, industrial design, and digital products. The program focused on addressing users' needs through pragmatic design practices, fostering a versatile approach to design and collaboration.
2017 -- 2021
© 2035 CARSON ALFORD