Based in Chicago, Wise + Foolish was founded in 2020. Conceived with the goal of blending the durability and functionality of traditional workwear with the craftsmanship and comfort of luxury clothing, Wise + Foolish stands for finding harmony in tension. The brand revolves around embracing the beauty of blending contrasting ideologies and cultures. Wise + Foolish reaches customers through direct-to-consumer drops, retail partnerships across the country, and custom merch collaborations with artists, brands, and companies.