Dink Sports
Role
UX Designer
Date
July, 2024
Services
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Dink is an exciting footwear start-up that is preparing to bring their first product to market. They have made the world's first shoe made specially for pickleball, and needs to create a compelling website that will resonate with their target audience upon launch. In order to ensure a cohesive brand identity and digital experience, the first step was to create a design system that would serve as the framework for the site moving forward.
Role
UX Designer
Date
July, 2024
Services
Jared, 34
"The Gear Guy"
Bio:
Jared recently got into pickleball, maybe a little too into pickleball. Now he takes it very seriously and feels like having all of the best equipment will give him a competitive edge.
Tendencies:
Cares about brand perception, wants to appear as a serious competitor with top of the line gear.
Favorite Brands:
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Sarah, 23
"Former Tennis Star"
Bio:
Sarah was a lifelong tennis player, but after one too many injuries she had to stop playing. Now she plays pickleball to scratch her racket sport itch.
Tendencies:
Sarah is invested in staying healthy, and she does intense research on the technology of the shoes she wears to ensure she avoids any injuries.
Favorite Brands:
Bill, 49
"The Hobbyist"
Bio:
Bill plays weekly pickleball with his friends at the local YMCA. For Bill, it's all about having fun and being social.
Tendencies:
Comfort is key for Bill, and he is very particular about the materials used in his shoes. He just wants to have a good time without worrying about foot pain.
Favorite Brands:
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Design Elements
Intuitive navigation between color options
Photo forward value propositions
Simple home page with prominent photos
Easy navigation between collections
Design Elements
Intuitive navigation between color options
Extensive filtering options
Feature allowing customers to compare models
Comprehensive value propositions section
Design Elements
Social proof, testimonials from athletes
Graphic technology breakdowns
Value badges on product cards
The project has now moved into the prototyping phase. Full prototypes for both desktop and mobile versions of the site will be built. Upon completing the prototyping phase the project will go through a rigorous process of iteration, before being handed off to developers.
Simplicity is essential
Utilize blank space, ample padding between elements, and concise language to ensure a clean website structure.
Visual Navigation
Color swatches, photos, and info cards are all helpful ways to create intuitive navigation between collections and sku's.
Value Propositions
Ensure design elements are conducive to sections that will feature technology, social proof, and other value propositions.
Collection Filters
The collection filters are a core feature, and need to use language that is relevant to user motivations.
Dink Sports
Role
UX Designer
Date
July, 2024
Services
© 2035 CARSON ALFORD
My Philosophy
I strive to bring a sense of humanity into an increasingly technological world by empathizing with product users.