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Dynamic Speed & Strength is an athletic training business with a wide variety of clients from high school athletes to professionals. They needed to find a way to automate their payment and booking processes, allowing the business to grow.
Dynamic Speed & Strength
Role
UX Designer
Date
Feb, 2023
Services
Dynamic Speed & Strength
It's difficult trying to get in contact with the trainers if I need to cancel or adjust my session.
It's really difficult to book a session with their current Google form. And there's no way to tell if a session is already fully booked.
I wish I could schedule sessions further in advance, they are only able to take my booking a week in advance.
Must Have
+ Customer Accounts
+ Session Calendar
+ Bulk Session Package
Nice To Have
* Premium Membership
* First Timers Page
* Intro Session
* Loyalty Rewards
Don't Need
- Choose Trainer
- Virtual Training
Takeaway:
Role
UX Designer
Date
Feb, 2023
Services
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Role
UX Designer
Date
February, 2023
Services
75% of participants failed to view the bulk session plans.
Need to add a session plan upsell during a single session booking process.
Users commented on the lack of information about the session types.
Necessity for more comprehensive value propositions about the session types.
20% of participants failed to find where to cancel a session.
Session cards require more action buttons, removing the need to go through multiple pages to complete a task.
33% of participants had to navigate backwards during the session booking process.
Missing information about the sessions and account status during booking process.
© 2035 CARSON ALFORD
My Philosophy
I strive to bring a sense of humanity into an increasingly technological world by empathizing with product users.
© 2035 CARSON ALFORD
My Philosophy
I strive to bring a sense of humanity into an increasingly technological world by empathizing with product users.
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