Wise + Foolish, Creative Direction (2024)

This campaign required orchestrating a fully end-to-end creative direction effort spanning multi-day production, multiple locations, and a diverse group of models. The work centered on designing a cohesive campaign narrative and ensuring every production decision supported downstream marketing needs. Pre-production included detailed scheduling, location planning, shot-list engineering, talent coordination, and asset mapping aligned to each marketing channel’s requirements—ensuring every deliverable served a specific strategic purpose.

Execution focused on capturing a flexible, multi-format library of content capable of powering product storytelling, editorial features, social sequencing, and long-term brand consistency. The campaign emphasized operational precision in production, cross-channel adaptability of content, and the creation of a scalable visual system. Together, these components established a polished, strategically aligned campaign designed to support momentum across product launches, brand announcements, and ongoing marketing cycles.