The Wise + Foolish Spring ’23 collection was developed as a functional, capsule-style wardrobe built around everyday wearability, durability, and subtle luxury. The design process involved translating a clear brand narrative into cohesive silhouettes, fabric selections, trims, hardware, and construction details—balancing aesthetic direction with practical considerations such as fit consistency, sourcing reliability, and long-term garment performance. Research into customer lifestyle patterns and production constraints informed each decision, ensuring the collection remained both distinctive and commercially viable.

End-to-end development spanned concepting, technical design, vendor selection, sample iteration, and quality control, supported by detailed specification packages that enabled accurate manufacturing at scale. Close coordination with mills and factories shaped the final material library and production approach, while packaging and launch preparation ensured the collection was supported with an aligned brand presence. The result was a unified, production-ready collection built with intention, craft, and long-term brand cohesion.